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Browsing by Author "Moniz, Ana Isabel Arruda"

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  • Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament
    Publication . Silvestre, Natacha de Mendonça; Moniz, Ana Isabel Arruda; Batista, Maria da Graça Câmara
    Atualmente os eventos são utilizados como instrumento de promoção turística e como forma de incremento da economia regional (Chang, 2006). A Associação de Turismo dos Açores refere que “dando continuidade ao aumento da notoriedade do destino Açores através da captação de eventos internacionais (...) continuaremos a conjugar esforços, junto dos respetivos públicos-alvo, de modo a potenciar a comercialização da Região através de pacotes turísticos” (ATA, 2015, pág. 20). O presente estudo pretende aferir: a) se o Torneio Internacional de Big Game Fishing (TIBGF) contribui para a divulgação dos Açores, enquanto destino para a prática da pesca desportiva e b) se a estratégia de promoção ao evento está a surtir efeito na divulgação deste produto turístico junto dos mercados-alvos com maior potencial. A recolha de dados é efetuada através de entrevistas diretas aos organizadores do TIBGF e de inquéritos por questionário aos participantes do evento. Os resultados demonstram que a Região é capaz de criar e captar eventos internacionais orientados para nichos de mercado. Todavia, no que respeita à promoção e comercialização do evento, a estratégia adotada fica aquém das expectativas. Numa altura em que as autoridades regionais estão a implementar programas de apoio à captação e promoção de eventos, importa avaliar a eficácia das políticas promocionais no que respeita à afirmação da marca Açores no contexto internacional.
    2016-11Working paper Open access Show more
  • Determinants of Length of Stay – A Parametric Survival Analysis
    Publication . Menezes, António Gomes de; Vieira, José Cabral; Moniz, Ana Isabel Arruda
    Length of stay is one of the most important decisions made by tourists as it conditions their overall expenditure and stress caused on local resources. This paper estimates survival analysis models to learn the determinants of length of stay as survival analysis naturally lends itself to study the time elapsed between arrival and departure at a destination. It is found that individual sociodemographic profiles, such as nationality and gender, and attributes of actual trip experiences, such as repeat visitor behavior and overall satisfaction, are important determinants of length of stay. Thus, this paper’s regression results can be used to estimate the probability that a given group of individuals experiences a stay longer than a given threshold. This is important to the design of marketing strategies that effectively influence length of stays.
    2009Book part Restricted access Show more
  • Determinants of length of stay : a parametric survival analysis
    Publication . Menezes, António Gomes de; Moniz, Ana Isabel Arruda
    Length of stay is one of the most important decisions made by tourists as it conditions their overall expenditure and stress caused on local resources. This paper estimates survival analysis models to learn the determinants of length of stay as survival analysis naturally lends itself to study the time elapsed between arrival and departure at a destination. It is found that individual sociodemographic profiles, such as nationality and gender, and attributes of actual trip experiences, such as repeat visitor behavior and overall satisfaction, are important determinants of length of stay. Thus, this paper’s regression results can be used to estimate the probability that a given group of individuals experiences a stay longer than a given threshold. This is important to the design of marketing strategies that effectively influence length of stays.
    2006-11Working paper Open access Show more
  • The determinants of length of stay in the Azores : a count model approach
    Publication . Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Vieira, José Cabral
    This paper employs count data models to estimate the determinants of length of stay, as count data models naturally lend themselves to overcome the censoring and truncation data issues associated with the non-negative, integer nature of length of stay. This paper employs a rich micro data set gathered through questionnaires ministered to a representative sample of tourists departing from the Azores: the fastest growing touristic region in Portugal. It is found that sociodemographic profiles, such as nationality and Azorean ascendancy, and trip attributes, such as repeat visitation rates and type of flight, are important determinants of length of stay. In addition, it is found that destination image and attitudes regarding environmental initiatives, constructed from a factor analysis exercise, also influence length of stay. In particular, the results suggest that marketing strategies that promote the Azores for its nature, landscape, remoteness, weather and safety may increase length of stay, whereas cultural heritage has the opposite effect.
    2010-03Working paper Open access Show more
  • The determinants of length of stay in the Azores : a count model approach
    Publication . Menezes, António Gomes de; Moniz, Ana Isabel Arruda
    This paper employs count data models to estimate the determinants of length of stay, as count models overcome censoring and truncation data issues associated with the positive integer nature of length of stay. Length of stay is critical to study consumption of local resources. This paper employs a rich micro dataset on tourists departing the Azores, a group of small Portuguese islands, widely perceived as a tourist destination with high growth potential due to its unique nature, which, hence, must be addressed with care given its small carrying capacity. This paper looks after the relationship between destination image and tourists’ behavior, focusing on the influence of destination image on length of stay. Environmental attitudes and destination image, constructed from a factor analysis exercise, also influence length of stay. It is found that sociodemographic profiles and trip attributes are important determinants of length of stay. The results suggest that promoting the Azores for its nature, landscape, remoteness, weather and safety may increase length of stay, unlike cultural heritage. Our framework provides an interesting tool for policymakers to analyse the determinants of length of stay, and, concomitantly, consumption of local resources. Policy implications are discussed.
    2013Journal article Open access Show more
  • The determinants of length of stay of tourists in the Azores
    Publication . Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Vieira, José Cabral
    This paper examines the determinants of the length of stay of tourists in the Azores. It is found that socio-demographic profiles, such as nationality and Azorean ascendancy, and trip attributes, such as repeat visitation rates and type of flight, are important determinants. In addition, destination image and attitudes regarding environmental initiatives, constructed from a factor analysis exercise, also influence the length of stay. In particular, the results suggest that marketing strategies which promote the Azores for its nature, landscape, remoteness and weather may increase length of stay, whereas cultural heritage has the opposite effect.
    2008-03Journal article Open access Show more
  • Determinants of Length of Stay: A Parametric Survival Analysis
    Publication . Moniz, Ana Isabel Arruda; Menezes, António Gomes de
    Length of stay is one of the most important decisions made by tourists as it conditions their overall expenditure and stress caused on local resources. This article estimates survival analysis models to learn the determinants of length of stay as survival analysis naturally lends itself to study the time elapsed between arrival and departure. It is found that sociodemographic profiles, such as nationality and gender, and trip attributes, such as repeat behavior, travel motive, and type of flight, are important determinants of length of stay. This article's results are important to design marketing strategies that effectively influence length of stay.
    2011-10Journal article Open access Show more
  • A dynamic analysis of repeat visitors
    Publication . Moniz, Ana Isabel Arruda
    This paper introduces the Dynamic Probit model to analyse the underlying reasons behind repeat visits to the Azores Islands. The advantage of the model is that it allows investigating for lags in the covariates as well as for endogeneity in the covariates enabling a more accurate view of the repeat visits phenomenon in a specific tourism island destination. From the model estimation it is clear that the number of visits to the Azores Islands is a time effect that should be analyzed only with dynamic models permitting to identify persistent variables that attract the repeat tourists. The repeat tourist is supported by multiple variables such as overall satisfaction with the destination and specific satisfaction with destination attributes. However, the most important covariates are the destination attributes that are the persistent attractors of the repeat visitor. Related policy implications are derived.
    2011-12Working paper Open access Show more
  • Escola & Pais de Mãos Dadas : Um Projecto de Intervenção Educativa
    Publication . Diogo, Ana Matias; Serpa, Margarida Damião; Caldeira, Suzana Nunes; Moniz, Ana Isabel Arruda; Lopes, Manuela
    O projecto de intervenção educativa Escola & Pais de Mãos Dadas é dinamizado por uma equipa de investigadores do Departamento de Ciências da Educação da Universidade dos Açores, Ponta Delgada, em colaboração com docentes de uma escola, situada nas proximidades da Universidade. As responsáveis pelo projecto apostam em estratégias de investigação-acção, procurando suscitar e apoiar mudanças, dinamizadas pelos actores locais e ligadas aos seus contextos concretos de vida. Neste capítulo, as autoras descrevem as várias fases do projecto e discutem algumas das suas dificuldades e potencialidades de desenvolvimento.
    2002Book part Open access Show more
  • The gastronomy essence in cultural valorization : the case of Slow Food in the Azores
    Publication . Viveiros, Carolina da Conceição Matos; Moniz, Ana Isabel Arruda; Mendes, Armando B.
    O Slow Food é um movimento internacional que valoriza os produtos alimentares tradicionais, artesanais e locais. Privilegia a culinária na sua origem, relacionando-a com os hábitos e cultura de um povo. Preserva a biodiversidade e a sustentabilidade do mundo rural, defendendo o prazer de uma experiência gastronómica. É um movimento que surge como expressão alternativa do fast food, mas ainda sem registo nos Açores. Este projeto promove a sua implementação nesta Região, com o aproveitamento dos recursos naturais, culturais, gastronómicos e tradicionais que tanto a valorizam. Tem por base a incrementação do valor da identidade gastronómica e cultural do arquipélago, potenciando o seu sector turístico. Foram efetuados inquéritos a Chefs, empresários, outros agentes e pessoas singulares ligadas à restauração e à gastronomia local, para complementar o estudo de implementação deste conceito nos Açores. Os resultados demonstram que a maioria dos inquiridos já tem algum conhecimento da filosofia Slow Food, abordam o tema com entusiasmo e reconhecem ser uma experiência diferenciadora que valorizará a oferta turística. O Slow Foodvisa atingir um nicho de mercado sensibilizado pela procura de produtos turísticos naturais, representando simultaneamente uma fuga aos destinos massificados, na procura do sossego e tranquilidade que a natureza pode oferecer.
    2016-11Working paper Open access Show more