The determinants of length of stay of tourists in the Azores

Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Vieira, José Cabral

http://hdl.handle.net/10400.3/210

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Authors

Menezes, António Gomes de

Moniz, Ana Isabel Arruda

Vieira, José Cabral

Abstract(s)

This paper examines the determinants of the length of stay of tourists in the Azores. It is found that socio-demographic profiles, such as nationality and Azorean ascendancy, and trip attributes, such as repeat visitation rates and type of flight, are important determinants. In addition, destination image and attitudes regarding environmental initiatives, constructed from a factor analysis exercise, also influence the length of stay. In particular, the results suggest that marketing strategies which promote the Azores for its nature, landscape, remoteness and weather may increase length of stay, whereas cultural heritage has the opposite effect.

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Keywords

Imagem Turística Iniciativa Ambiental Procura Turística Tempo de Estadia Turismo Açores Destination Image Environmental Initiatives Factor Analysis Length of Stay Tourism Demand Modelling Azores