The determinants of length of stay in the Azores : a count model approach

Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Vieira, José Cabral

http://hdl.handle.net/10400.3/4879

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Authors

Menezes, António Gomes de

Moniz, Ana Isabel Arruda

Vieira, José Cabral

Abstract(s)

This paper employs count data models to estimate the determinants of length of stay, as count data models naturally lend themselves to overcome the censoring and truncation data issues associated with the non-negative, integer nature of length of stay. This paper employs a rich micro data set gathered through questionnaires ministered to a representative sample of tourists departing from the Azores: the fastest growing touristic region in Portugal. It is found that sociodemographic profiles, such as nationality and Azorean ascendancy, and trip attributes, such as repeat visitation rates and type of flight, are important determinants of length of stay. In addition, it is found that destination image and attitudes regarding environmental initiatives, constructed from a factor analysis exercise, also influence length of stay. In particular, the results suggest that marketing strategies that promote the Azores for its nature, landscape, remoteness, weather and safety may increase length of stay, whereas cultural heritage has the opposite effect.

Keywords

Destination Image Length of Stay Tourism Demand Modelling Tourists Azores Archipelago

URI

http://hdl.handle.net/10400.3/4879

Citation

Menezes, António Gomes; Moniz, Ana Isabel; Vieira, José Cabral (2010). The determinants of length of stay in the Azores: a count model approach, “Working Paper Series” n.º 3/10, 28 pp.. Ponta Delgada: Universidade dos Açores, CEEAplA-A.