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Fatores críticos de sucesso de eventos desportivos: O estudo de caso dos Açores
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Authors
Abstract(s)
O desporto é um conceito que faz parte do dia-a-dia da sociedade, uma vez que a sua prática contribui para a saúde física e mental e para o aumento da qualidade de vida das pessoas. O desporto pode ser praticado individualmente ou em equipa, pode envolver ou não contacto físico e inclui diferentes níveis de habilidade física e/ou mental.
A organização de eventos para a prática de atividades desportivas tem ganho interesse e popularidade nas últimas décadas. O panorama de eventos desportivos é enorme e complexo, incorporando eventos competitivos e recreativos destinados a uma participação ativa e passiva de diversos segmentos e com inúmeras finalidades. Deste modo, a criação de um portefólio de variados eventos desportivos, naturalmente, revela-se benéfico para a maximização do sucesso estratégico da região, tanto para a comunidade e para os seus residentes, como para o setor do turismo.
Esta dissertação surgiu com o objetivo de determinar quais são os principais fatores críticos de sucesso dos eventos desportivos realizados na Região Autónoma dos Açores. Este estudo pretendeu também inferir, tendo em conta a variedade de iniciativas desportivas desenvolvidas na região, quais são as principais diferenças relativamente às perceções de indivíduos com diferentes níveis de presença e experiência na organização e participação em eventos de caráter desportivo na região.
Em termos gerais, deve ser priorizada a implementação de medidas relativas ao bem-estar básico dos indivíduos no decorrer do evento e ao aprimoramento dos canais de comunicação e marketing dos organizadores, de modo a possibilitar a criação de eventos desportivos que maximizem a satisfação dos públicos-alvo e a divulgação dos mesmos de forma eficaz e fidedigna. Por outro lado, os fatores que apresentam menor importância para a amostra em estudo referem-se, principalmente, à oferta de comodidades não estritamente necessárias ao decorrer normal do evento principal, tais como procura por inovação nos atributos do evento e a oferta de souvenirs e regalias.
Embora apresente algumas limitações, este estudo irá auxiliar, principalmente, as entidades organizadoras de eventos, através de uma clarificação dos fatores mais relevantes à satisfação dos indivíduos que participam, de forma ativa ou passiva, nos eventos desportivos promovidos na Região Autónoma dos Açores.
ABSTRACT: “Sports” is a concept that is part of the day-to-day life of society, since its practice contributes to physical and mental health and to increasing people's quality of life. Sports can be practiced individually or in a team, it may or may not involve physical contact and it includes distinct levels of physical and/or mental ability. The organization of events for the practice of sports activities has gained traction and popularity in recent decades. The panorama of sporting events is huge and complex, incorporating competitive and recreational events aimed at an active and passive participation of various segments and with numerous purposes in mind. Considering this, the creation of a portfolio of various sporting events, naturally, proves to be beneficial for maximizing the strategic success of the region, both for the community and its residents, and for the tourism sector. This dissertation’s main objective is to determine which are the key success factors of sporting events held in the Autonomous Region of the Azores. This study also aims to infer, taking into account the variety of sports initiatives developed in the region, what are the main differences regarding the perceptions of individuals with various levels of presence and experience in the organization and participation in sporting events in the region. In general terms, priority should be given to the implementation of measures related to the basic well-being of individuals during the event and the improvement of the communication and marketing channels of the organizers, in order to enable the creation of sporting events that maximize the satisfaction of the target audiences and their disclosure in an effective and reliable way. On the other hand, the factors that are less important for the sample under study mainly refer to the supply of amenities not strictly necessary for the normal course of the main event, such as the search for innovation in the attributes of the event and the offer of souvenirs and other perks. Although it has some limitations, this study will mainly help event organizers, through a clarification of the most relevant factors to the satisfaction of individuals who participate, actively or passively, in sports events promoted in the Autonomous Region of the Azores.
ABSTRACT: “Sports” is a concept that is part of the day-to-day life of society, since its practice contributes to physical and mental health and to increasing people's quality of life. Sports can be practiced individually or in a team, it may or may not involve physical contact and it includes distinct levels of physical and/or mental ability. The organization of events for the practice of sports activities has gained traction and popularity in recent decades. The panorama of sporting events is huge and complex, incorporating competitive and recreational events aimed at an active and passive participation of various segments and with numerous purposes in mind. Considering this, the creation of a portfolio of various sporting events, naturally, proves to be beneficial for maximizing the strategic success of the region, both for the community and its residents, and for the tourism sector. This dissertation’s main objective is to determine which are the key success factors of sporting events held in the Autonomous Region of the Azores. This study also aims to infer, taking into account the variety of sports initiatives developed in the region, what are the main differences regarding the perceptions of individuals with various levels of presence and experience in the organization and participation in sporting events in the region. In general terms, priority should be given to the implementation of measures related to the basic well-being of individuals during the event and the improvement of the communication and marketing channels of the organizers, in order to enable the creation of sporting events that maximize the satisfaction of the target audiences and their disclosure in an effective and reliable way. On the other hand, the factors that are less important for the sample under study mainly refer to the supply of amenities not strictly necessary for the normal course of the main event, such as the search for innovation in the attributes of the event and the offer of souvenirs and other perks. Although it has some limitations, this study will mainly help event organizers, through a clarification of the most relevant factors to the satisfaction of individuals who participate, actively or passively, in sports events promoted in the Autonomous Region of the Azores.
Description
Dissertação de Mestrado, Ciências Económicas e Empresariais, 11 de dezembro de 2024, Universidade dos Açores.
Keywords
Desporto Eventos Desportivos Portefólio de Eventos Fatores Críticos de Sucesso Turismo
Citation
Rego, Érico José Correia. (2024). "Fatores críticos de sucesso de eventos desportivos: O estudo de caso dos Açores". 71 p. (Dissertação de Mestrado em Ciências Económicas e Empresariais). Ponta Delgada: Universidade dos Açores, 2024. Disponível em http://hdl.handle.net/10400.3/7260