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Estratégias colaborativas para o desenvolvimento do cluster do turismo nos Açores
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Advisor(s)
Abstract(s)
O turismo tem contribuído, de forma significativa, para o progresso da economia portuguesa. Nesse sentido, é fundamental acompanhar a sua evolução e analisar os impactos da adoção de estratégias colaborativas para o desenvolvimento do cluster de turismo.
A presente dissertação contribui para a literatura existente desenvolvendo e testando um modelo conceptual que analisa o papel que a cooperação e a colaboração desempenham no turismo. A investigação empírica passou pela elaboração de um questionário e de uma entrevista, aplicada aos dirigentes do turismo dos Açores e aos representantes do setor público e do setor associativo local, de modo a compreender as suas perceções sobre a importância atribuída à adoção de estratégias colaborativas para o desenvolvimento do cluster turístico açoriano.
A análise dos resultados demonstrou, em termos globais, um interesse elevado na cooperação entre os empresários entrevistados, contudo, a sua predisposição a colaborar depende da localização, do tipo de parceiros, das medidas económicas propostas, da fonte de financiamento e da atitude cooperativa. No entanto, a idade e a dimensão das empresas, o ramo de atividade a que se dedicam e a postura competitiva não influenciam a importância atribuída à adoção de estratégias colaborativas.
ABSTRACT: Tourism has contributed significantly to the progress of the Portuguese economy. Thus, it is necessary to monitor its evolution, in Portugal and mainly in the Azores archipelago. The objective is to analyze the impacts of the adoption of collaborative strategies for the development of the tourism cluster. Cooperation between the various stakeholders, in the form of partnerships, is a fundamental condition for growth and sustainable planning in this sector of activity. This dissertation seeks to contribute methodologically to the existing literature as it focuses its analysis on the role that cooperation and collaboration play in the Azorean tourism. The empirical investigation involved a questionnaire and an interview. Azorean tourism leaders, public and local associative sector representatives participated, in order to understand their perceptions about the importance attributed to the adoption of collaborative strategies for the development of the Azorean tourist cluster. The analysis of results showed, in general terms, a high interest in cooperation among the interviewed entrepreneurs, though, their predisposition to collaborate depends on the location, the type of partners, the economic measures implemented, the source of financing and the cooperative attitude. However, age and size of the companies, industry they are engaged in and the competitive stance doesn´t influence the importance attributed to the adoption of collaborative strategies.
ABSTRACT: Tourism has contributed significantly to the progress of the Portuguese economy. Thus, it is necessary to monitor its evolution, in Portugal and mainly in the Azores archipelago. The objective is to analyze the impacts of the adoption of collaborative strategies for the development of the tourism cluster. Cooperation between the various stakeholders, in the form of partnerships, is a fundamental condition for growth and sustainable planning in this sector of activity. This dissertation seeks to contribute methodologically to the existing literature as it focuses its analysis on the role that cooperation and collaboration play in the Azorean tourism. The empirical investigation involved a questionnaire and an interview. Azorean tourism leaders, public and local associative sector representatives participated, in order to understand their perceptions about the importance attributed to the adoption of collaborative strategies for the development of the Azorean tourist cluster. The analysis of results showed, in general terms, a high interest in cooperation among the interviewed entrepreneurs, though, their predisposition to collaborate depends on the location, the type of partners, the economic measures implemented, the source of financing and the cooperative attitude. However, age and size of the companies, industry they are engaged in and the competitive stance doesn´t influence the importance attributed to the adoption of collaborative strategies.
Description
Tese de Doutoramento, Ciências Económicas e Empresariais (Economia), 30 de março de 2022, Universidade dos Açores.
Keywords
Cluster Turístico Estratégias Colaborativas Turismo Collaborative Strategies Tourism Azores (Portugal)
Citation
Canto, Antónia Silva Melo Tavares do (2022). "Estratégias colaborativas para o desenvolvimento do cluster do turismo nos Açores", 204 p.. Doutoramento em Ciências Económicas e Empresariais (Economia). Ponta Delgada: Universidade dos Açores. [Consult. Dia Mês Ano]. Disponível em www:<http://hdl.handle.net/10400.3/6351>