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Consumidor turístico no pós-covid19: Motivações e padrões de viagem
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Authors
Abstract(s)
O aparecimento do coronavírus de 2019 e as políticas tomadas para o combater originaram uma transformação no comportamento dos indivíduos. Assim, tornou-se essencial, por parte dos negócios, esta adaptação ao novo consumidor e às suas preferências. Esta dissertação foca-se na análise do impacto da covid-19 no consumidor turístico, pois o turismo foi uma das áreas mais afetadas com a pandemia. Foram utilizados dados secundários para investigar esta influência.
Os dados demonstram concordância com o enquadramento teórico da temática. Verificou-se um aumento de frequência de viagem para viagens de caravana/ viagem de estrada e GAP year, que permitem o distanciamento social. Os fatores principais ao realizar uma viagem demonstram ser visitar família e/ou amigos, natureza, cultura e sol/praia. Fatores como características naturais e o nível de segurança possuem relevância na lealdade e fidelidade ao destino. A segurança revelou-se, como esperado, um fator de grande importância na sua escolha. Quanto às fontes de informação, destaca-se as recomendações de amigos e família e os meios on-line. É interessante também afirmar que, segundo a amostra em análise, a implementação de menus digitais ou QR Code nos restaurantes é mais importante que a utilização de robôs de segurança para hotéis e aeroportos.
ABSTRACT: The appearance of the 2019 coronavirus and the policies taken to combat it, led to a transformation in the behavior of individuals. Thus, it has become essential for businesses to adapt to the new consumer and their preferences. This dissertation focuses on analyzing the impact of covid-19 on the tourist consumer, as tourism was one of the areas most affected by the pandemic. Secondary data were used to investigate this influence. The data demonstrate agreement with the theoretical framework of the theme. There was an increase in travel frequency for caravan trips/ road trips and GAP year, which allow for social distancing. The main factors when taking a trip prove to be visiting family and/or friends, nature, culture and sun/beach. Factors such as natural characteristics and the level of security are relevant to loyalty and fidelity to the destination. Security proved to be, as expected, a factor of great importance in their choice. As for the sources of information, recommendations from friends and family and online means stand out. It is also interesting to state that, according to the sample under analysis, the implementation of digital menus or QR Codes in restaurants is more important than the use of security robots for hotels and airports.
ABSTRACT: The appearance of the 2019 coronavirus and the policies taken to combat it, led to a transformation in the behavior of individuals. Thus, it has become essential for businesses to adapt to the new consumer and their preferences. This dissertation focuses on analyzing the impact of covid-19 on the tourist consumer, as tourism was one of the areas most affected by the pandemic. Secondary data were used to investigate this influence. The data demonstrate agreement with the theoretical framework of the theme. There was an increase in travel frequency for caravan trips/ road trips and GAP year, which allow for social distancing. The main factors when taking a trip prove to be visiting family and/or friends, nature, culture and sun/beach. Factors such as natural characteristics and the level of security are relevant to loyalty and fidelity to the destination. Security proved to be, as expected, a factor of great importance in their choice. As for the sources of information, recommendations from friends and family and online means stand out. It is also interesting to state that, according to the sample under analysis, the implementation of digital menus or QR Codes in restaurants is more important than the use of security robots for hotels and airports.
Description
Dissertação de Mestrado, Ciências Económicas e Empresariais, 15 de setembro de 2023, Universidade dos Açores.
Keywords
Marketing Turismo Consumidores COVID-19
Citation
Raposo, Beatriz Franco de Lemos. (2023). "Consumidor turístico no pós-covid19: Motivações e padrões de viagem". 58 p. (Dissertação de Mestrado em Ciências Económicas e Empresariais). Ponta Delgada: Universidade dos Açores, 2023. Disponível em http://hdl.handle.net/10400.3/6811