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O impacto da pandemia do COVID-19 na gestão hoteleira
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Authors
Abstract(s)
O ano de 2020 ficou marcado negativamente pela pandemia do COVID-19. Esta veio a ter um impacto na economia dos países que, consequentemente, fez suspender quase todo o comércio e serviços dos países, ficando a laborar apenas os negócios considerados indispensáveis. Deste modo, ficaram impedidos todos os serviços turísticos, provocando o fecho temporário e em alguns casos definitivo das empresas, uma vez que faltaram recursos humanos e financeiros para manter a abertura das mesmas. Deste modo, a conjuntura levou a que fossem tomadas medidas, de forma que o impacto da crise sanitária e económica não fosse tão drástica. A presente dissertação tem como intuito analisar o impacto do COVID-19 na gestão dos hotéis da Região Autónoma dos Açores.
Por conseguinte, o impacto acima descrito foi analisado com base num inquérito por
questionário direcionado aos diretores de hotéis, onde foram recebidas 52 respostas
válidas, aplicando uma metodologia qualitativa e quantitativa. Este procura identificar
qual a posição existente da hotelaria perante a pandemia, analisar as medidas
implementadas no combate aos efeitos do vírus SARS-CoV-2 e, por fim, entender como
as medidas adotadas durante a pandemia foram ponderadas, alteradas ou eliminadas após
a mesma e como decorreu a recuperação da atividade, ou seja, compreender os efeitos da
resiliência nestes negócios.
ABSTRACT: The year 2020 witnessed a significant downturn due to the adverse effects of the COVID-19 pandemic. Economies across the globe were severely affected, leading to the suspension of nearly all trade and non-essential services, while only essential businesses remained operational. The tourism sector, in particular, bore the brunt of these restrictions, resulting in temporary closures and, in some unfortunate instances, permanent shutdowns due to insufficient human and financial resources to sustain operations. Consequently, measures were enforced to mitigate the impact of both the health and economic crises. The aim of this thesis is to analyze the impact of COVID-19 on the management of hotels in the Autonomous Region of the Azores. Therefore, the impact described above was analyzed by means of a questionnaire survey of hotel managers, from which 52 valid responses were obtained, using a qualitative and quantitative methodology. The aim was to identify the existing position of the hotel industry in the face of the pandemic, to analyze the measures taken to combat the effects of the SARS-CoV-2 virus and, finally, to understand how the measures taken during the pandemic were weighted, modified or eliminated after the pandemic and how the business recovered, in other words, to understand the impact of resilience on these businesses.
ABSTRACT: The year 2020 witnessed a significant downturn due to the adverse effects of the COVID-19 pandemic. Economies across the globe were severely affected, leading to the suspension of nearly all trade and non-essential services, while only essential businesses remained operational. The tourism sector, in particular, bore the brunt of these restrictions, resulting in temporary closures and, in some unfortunate instances, permanent shutdowns due to insufficient human and financial resources to sustain operations. Consequently, measures were enforced to mitigate the impact of both the health and economic crises. The aim of this thesis is to analyze the impact of COVID-19 on the management of hotels in the Autonomous Region of the Azores. Therefore, the impact described above was analyzed by means of a questionnaire survey of hotel managers, from which 52 valid responses were obtained, using a qualitative and quantitative methodology. The aim was to identify the existing position of the hotel industry in the face of the pandemic, to analyze the measures taken to combat the effects of the SARS-CoV-2 virus and, finally, to understand how the measures taken during the pandemic were weighted, modified or eliminated after the pandemic and how the business recovered, in other words, to understand the impact of resilience on these businesses.
Description
Dissertação de Mestrado, Gestão de Empresas (MBA), 19 de março de 2024, Universidade dos Açores.
Keywords
COVID-19 Hotéis Impacto Pandemia Turismo
Citation
Barbosa, Ana Maria Ponte. (2023). "O impacto da pandemia do COVID-19 na gestão hoteleira". 69 p. (Dissertação de Mestrado em Gestão de Empresas (MBA)). Ponta Delgada: Universidade dos Açores, 2023. Disponível em http://hdl.handle.net/10400.3/7198