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Fomento ao turismo cinematográfico nos Açores: Um projeto concebido com a participação de stakeholders regionais
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Advisor(s)
Abstract(s)
O presente estudo tem por objetivo desenvolver um trabalho de projeto, concebido de forma participada com stakeholders regionais do setor cinematográfico/vídeo, para o fomento do turismo cinematográfico na Região Autónoma dos Açores (RAA), com o intuito de potencializar os benefícios deste segmento no arquipélago.
Os procedimentos metodológicos adotados foram os seguintes: partiu do enquadramento teórico e da identificação dos stakeholders regionais dos setores cinematográfico/videográfico: Atores, Produtores, Realizadores, Escritores/Guionistas, Técnicos de Som/Luz, Encenador e Diretor. Na sequência, aplicou-se o método do design thinking, a partir da realização de entrevistas com 12 stakeholders regionais e da promoção de oficina de planeamento com 7 stakeholders. A partir das ideias e sugestões destes, assim como dos insights surgidos das questões abordadas por estes, foi elaborado um projeto de turismo cinematográfico a ser desenvolvido nos Açores.
As propostas apresentadas no projeto são (i) criação de um website que apresente o destino Açores e seu potencial para a indústria cinematográfica; (ii) elaboração de uma curta-metragem para atrair realizadores de cinema/vídeo para os Açores; (iii) conceção de roteiros turísticos com foco no turismo cinematográfico; (iv) definição de linhas mestras para programas de qualificação de recursos humanos e (v) elaboração de propostas governamentais de atração.
O presente projeto pode ser utilizado como ferramenta para incremento do turismo cinematográfico na RAA, além de ser um aliado para a aproximação de stakeholders regionais do cinema/vídeo e potenciais investidores externos. Desta forma, este projeto tem potencial para contribuir com o desenvolvimento regional dos Açores, a partir da dinamização deste segmento turístico e incremento do setor cinematográfico.
ABSTRACT: This study aims to develop a work project, conceived in a participatory way with regional stakeholders of the film/video sector, for the promotion of film tourism in the Autonomous Region of the Azores, in the hopes of enhancing the benefits of this segment in the archipelago. The methodological procedures adopted were as follows: it started with the theoretical framework and the identification of regional stakeholders in the film/video sector: Actors, Producers, Directors, Writers/Writers, Sound/Light Technicians, Stage Directors and General Directors. In the follow-up, the design thinking method was applied based on interviews with 12 regional stakeholders and the promotion of a planning workshop with seven stakeholders. Based on these ideas and suggestions, as well as the insights arising from the issues addressed, a film-induced tourism project was elaborated to be developed in the Azores. The proposals presented in the project are (i) the creation of a website that presents the Azore's destination and its potential for the film industry; (ii) the preparation of a short film to attract film/video directors to the Azores; (iii) design of tourist itineraries focusing on film tourism; (iv) definition of guidelines for human resources qualification programs and (v) preparation of government proposals for attraction. This project can be used as a tool to increase film tourism in the Azores, besides being an ally for the approximation of regional film/video stakeholders and potential external investors. Thus, this project has the potential to contribute to the regional development of the Azores by boosting this tourism segment and the increase of the film sector.
ABSTRACT: This study aims to develop a work project, conceived in a participatory way with regional stakeholders of the film/video sector, for the promotion of film tourism in the Autonomous Region of the Azores, in the hopes of enhancing the benefits of this segment in the archipelago. The methodological procedures adopted were as follows: it started with the theoretical framework and the identification of regional stakeholders in the film/video sector: Actors, Producers, Directors, Writers/Writers, Sound/Light Technicians, Stage Directors and General Directors. In the follow-up, the design thinking method was applied based on interviews with 12 regional stakeholders and the promotion of a planning workshop with seven stakeholders. Based on these ideas and suggestions, as well as the insights arising from the issues addressed, a film-induced tourism project was elaborated to be developed in the Azores. The proposals presented in the project are (i) the creation of a website that presents the Azore's destination and its potential for the film industry; (ii) the preparation of a short film to attract film/video directors to the Azores; (iii) design of tourist itineraries focusing on film tourism; (iv) definition of guidelines for human resources qualification programs and (v) preparation of government proposals for attraction. This project can be used as a tool to increase film tourism in the Azores, besides being an ally for the approximation of regional film/video stakeholders and potential external investors. Thus, this project has the potential to contribute to the regional development of the Azores by boosting this tourism segment and the increase of the film sector.
Description
Dissertação de Mestrado, Ciências Económicas e Empresariais, 27 de março de 2023, Universidade dos Açores.
Keywords
Design Tourism Destination
Citation
Chagas, Miguel Nobre. (2022). "Fomento ao turismo cinematográfico nos Açores: Um projeto concebido com a participação de stakeholders regionais". 66 p. (Dissertação de Mestrado em Ciências Económicas e Empresariais). Ponta Delgada: Universidade dos Açores, 2022. Disponível em http://hdl.handle.net/10400.3/6753