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Publication
Redes de relacionamento entre empresas e e-markets : um caso de fornecedores da indústria automóvel
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Advisor(s)
Abstract(s)
Esta dissertação aborda os leilões electrónicos invertidos no âmbito da gestão dos relacionamentos das empresas com os seus fornecedores, ou seja num contexto business-to-business. Pretende estudar as mudanças nos relacionamentos com fornecedores, nos eventuais benefícios e custos para as partes em contextos específicos, decorrentes da introdução de uma ferramenta de leilões electrónicos invertidos. O trabalho apoia-se num estudo intensivo e aborda a indústria automóvel. Adopta-se o método de estudo de caso múltiplo envolvendo uma rede constituída por uma fábrica automóvel e algumas das suas empresas fornecedoras de materiais de não-produção. As implicações para o construtor e para a sua rede de fornecedores são aferidas com o recurso a entrevistas a responsáveis de compras e administradores das empresas. Uma das conclusões que se retira do trabalho é a de que a introdução de leilões electrónicos invertidos e uso sistemático num contexto de um relacionamento com características cooperativas, entre compradores e fornecedores, pode contribuir para o deslocar do mesmo, dentro do continuum possível, num sentido mais transaccional. A confiança na relação pode também ser afectada e este efeito ser ainda ampliado no caso de o comprador não atribuir os negócios de acordo com os resultados dos leilões.
ABSTRACT: This thesis approaches the online electronic auctions in the scope of the management of relationships between buyers and suppliers in a business-to-business context. It intends to study the changes in the relationship with suppliers, the eventual benefits and costs for the parts in the specific context of the introduction of an online electronic auctions tool. The work is supported in an intensive study and approaches the automobile industry. It adopts the multiple case studies method and involves an automobile factory and some of its non-production materials suppliers. Interviews are used to determine the implications for the constructor and its suppliers and they are conducted with purchasing professionals and managers of the companies involved. One of the conclusions of the work is that the introduction of online electronic auctions and the systematic use of the tool in a context of a relationship with cooperative characteristics, between buyers and suppliers, can contribute to dislocate it, in the possible continuum, in a transactional direction. The trust in the relationship can also be affected and this effect is amplified if the buyer doesn’t allot the contracts according to the results of the auctions.
ABSTRACT: This thesis approaches the online electronic auctions in the scope of the management of relationships between buyers and suppliers in a business-to-business context. It intends to study the changes in the relationship with suppliers, the eventual benefits and costs for the parts in the specific context of the introduction of an online electronic auctions tool. The work is supported in an intensive study and approaches the automobile industry. It adopts the multiple case studies method and involves an automobile factory and some of its non-production materials suppliers. Interviews are used to determine the implications for the constructor and its suppliers and they are conducted with purchasing professionals and managers of the companies involved. One of the conclusions of the work is that the introduction of online electronic auctions and the systematic use of the tool in a context of a relationship with cooperative characteristics, between buyers and suppliers, can contribute to dislocate it, in the possible continuum, in a transactional direction. The trust in the relationship can also be affected and this effect is amplified if the buyer doesn’t allot the contracts according to the results of the auctions.
Description
Mestrado em Gestão/MBA.
Keywords
Leilão Electrónico Indústria Automóvel Açores Automobile Industry Online Reverse Auctions Relationships
Citation
Pedrosa, Pedro Alexandre Ferreira – "Redes de relacionamento entre empresas e e-markets : um caso de fornecedores da indústria automóvel". Ponta Delgada : Universidade dos Açores. 2006. VIII, 123 f.. Dissertação de Mestrado.