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Birds that are more commonly encountered in the wild attract higher public interest online

2021-05Journal article Open access
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dc.contributor.authorMittermeier, John C.
dc.contributor.authorRoll, Uri
dc.contributor.authorMatthews, Thomas J.
dc.contributor.authorCorreia, Ricardo
dc.contributor.authorGrenyer, Rich
dc.date.accessioned2022-02-16T10:03:10Z
dc.date.available2022-02-16T10:03:10Z
dc.date.issued2021-05
dc.description.abstractLarge body size, the defining characteristic of "charismatic megafauna," is often viewed as the most significant correlate of higher public interest in species. However, common, local species (many of which are not large) can also generate public interest. We explored the relative importance of body size versus local occurrence in patterns of online interest in birds using a large sample of digital human-wildlife interactions (367 million Wikipedia pageviews) that included more than 10,000 bird species and a range of cultural and geographic contexts (represented by 25 Wikipedia language editions). We compared interest in Wikipedia, as measured by pageviews, with a bird's body size and its regional observation frequency (using data from ). We found that local species (i.e., those that occur in the wild in the country responsible for the majority of a Wikipedia language edition's pageviews) attract more pageviews than global species. Both body size and observation frequency had a positive correlation with Wikipedia pageviews across languages, but eBird observation frequency explained more of the variance in pageviews on average. In a model that included both observation frequency and body size, observation frequency was a significantly better predictor of pageviews than body size in 24 of 25 languages. Our results demonstrate that the opportunity to encounter birds in the wild is a significant correlate of increased online interest in birds across multiple linguistic and geographic contexts. This relationship provides insight into why some species attract greater interest than others and emphasizes the overlooked potential of common species in conservation marketing.en
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMittermeier, J.C., Roll, U., Matthews, T.J., Correia, R. & Grenyer. R. (2021). Birds that are more commonly encountered in the wild attract higher public interest online. “Conservation Science and Practice”, 3(5), e340. DOI: 10.1111/csp2.340en
dc.identifier.doi10.1111/csp2.340pt_PT
dc.identifier.eissn2578-4854
dc.identifier.otherhttps://researchportal.helsinki.fi/en/publications/birds-that-are-more-commonly-encountered-in-the-wild-attract-high
dc.identifier.urihttp://hdl.handle.net/10400.3/6202
dc.identifier.wos000629613400001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherWileyen
dc.relation.publisherversionhttps://conbio.onlinelibrary.wiley.com/doi/10.1111/csp2.340pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectBird Conservationen
dc.subjectCitizen Scienceen
dc.subjectConservation Culturomicsen
dc.subjecteBirdpt_PT
dc.subjectGeographyen
dc.subjectWikipediaen
dc.titleBirds that are more commonly encountered in the wild attract higher public interest onlineen
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceUnited Statesen
oaire.citation.endPage11pt_PT
oaire.citation.issue(5)pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleConservation Science and Practiceen
oaire.citation.volume3pt_PT
person.familyNameMatthews
person.givenNameThomas
person.identifier.orcid0000-0002-7624-244X
person.identifier.scopus-author-id56005200900
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationb7b2a71f-eef1-4edb-a9f5-af567f123faa
relation.isAuthorOfPublication.latestForDiscoveryb7b2a71f-eef1-4edb-a9f5-af567f123faa

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