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The social ethics of modern aesthetics

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Abstract(s)

The rapid emergence of the economic, political and cultural global paradigms has prompted new and remarkable contours in the intellectual sphere, particularly in the literary realm. In order to understand these symptomatic changes in both the individual and collective 'sociocultural imaginary', it is vital to decipher and decode the various messages conjured up in the 'polyphony of critical voices'. This chapter examines the effects and implications of globalisation in modern contemporary literature and explores the various forms of criticism implied in different literary texts as a way of social, political and aesthetic resistance towards the subtle rational-instrumental techniques of 'mass culture' and towards the passivity and lack of critical and creative and reflexive thought of social actors now triggered. On the one hand, by commodity fetishism, taste standardization and homogeneity, and on the other hand, by a disguised pseudo-originality. Meanwhile, this work also emphasises the different and subtle mechanisms used by modern writers to protect their ‘aesthetic identity’ and their works not only from ‘popular kitsch’, but also from a sequence of post-modern clichés.

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Aesthetic Ethical Resistance Globalisation Literature Mass Culture Popular Kitsch

Citation

Damião de Medeiros, P. (2010). The social ethics of modern aesthetics. In Lin, Ching-Yu, & McSweeney, J. (eds.), "Representation and Contestation: Cultural Politics in a Political Century", (pp. 153-164). Nova Iorque: Rodopi. ISBN: 978-90-420-3149-4.

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