Publication
Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences
| dc.contributor.author | Tiago, Maria Teresa Borges | |
| dc.contributor.author | Tiago, Flávio Borges | |
| dc.date.accessioned | 2013-12-09T14:02:55Z | |
| dc.date.available | 2013-12-09T14:02:55Z | |
| dc.date.issued | 2012 | |
| dc.date.updated | 2013-12-04T13:13:50Z | |
| dc.description | 4th Conference of ENTERprise Information Systems - aligning technology, organizations and people (CENTERIS 2012). | en |
| dc.description | Copyright © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of CENTERIS/SCIKA - Association for Promotion and Dissemination of Scientific Knowledge. | en |
| dc.description.abstract | This research attempts to unveil some of the impacts on internet marketing and firms’ online performance driven from the adoption and integration of Enterprise Information subsystems. To accomplish this goal a framework is set and test in a sample of 9.192 European firms using Structural Equation Model estimation. This project contributes to the research on this topic with new evidence in a broad sample, and advances knowledge on the nature of the relative importance of different technological subsystems on Internet Marketing as drivers of e-business performance, applied to the European reality. | en |
| dc.identifier.citation | Tiago, Maria Teresa Pinheiro de Melo Borges; Tiago, Flávio Gomes (2012). "Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences", «Procedia Technology», 5, 418-426. http://dx.doi.org/10.1016/j.protcy.2012.09.046. | en |
| dc.identifier.issn | 2212-0173 | |
| dc.identifier.uri | http://hdl.handle.net/10400.3/2451 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | yes | por |
| dc.publisher | Elsevier | por |
| dc.relation.publisherversion | http://dx.doi.org/10.1016/j.protcy.2012.09.046 | por |
| dc.subject | Enterprise Information Systems | en |
| dc.subject | Internet Marketing | en |
| dc.subject | E-business Performance | en |
| dc.subject | European Firms | en |
| dc.subject | Subsystems | en |
| dc.title | Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences | en |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 426 | por |
| oaire.citation.startPage | 418 | por |
| oaire.citation.title | Procedia Technology | en |
| oaire.citation.volume | 5 | por |
| rcaap.rights | restrictedAccess | por |
| rcaap.type | article | por |