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Publicação
Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences
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Orientador(es)
Resumo(s)
This research attempts to unveil some of the impacts on internet marketing and firms’ online performance driven from the adoption and integration of Enterprise Information subsystems. To accomplish this goal a framework is set and test in a sample of 9.192 European firms using Structural Equation Model estimation. This project contributes to the research on this topic with new evidence in a broad sample, and advances knowledge on the nature of the relative importance of different technological subsystems on Internet Marketing as drivers of e-business performance, applied to the European reality.
Descrição
4th Conference of ENTERprise Information Systems - aligning technology, organizations and people (CENTERIS 2012).
Copyright © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of CENTERIS/SCIKA - Association for Promotion and Dissemination of Scientific Knowledge.
Copyright © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of CENTERIS/SCIKA - Association for Promotion and Dissemination of Scientific Knowledge.
Palavras-chave
Enterprise Information Systems Internet Marketing E-business Performance European Firms Subsystems
Contexto Educativo
Citação
Tiago, Maria Teresa Pinheiro de Melo Borges; Tiago, Flávio Gomes (2012). "Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences", «Procedia Technology», 5, 418-426. http://dx.doi.org/10.1016/j.protcy.2012.09.046.
Editora
Elsevier