Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences

Tiago, Maria Teresa Borges; Tiago, Flávio Borges

http://hdl.handle.net/10400.3/2451

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Authors

Tiago, Maria Teresa Borges

Tiago, Flávio Borges

Abstract(s)

This research attempts to unveil some of the impacts on internet marketing and firms’ online performance driven from the adoption and integration of Enterprise Information subsystems. To accomplish this goal a framework is set and test in a sample of 9.192 European firms using Structural Equation Model estimation. This project contributes to the research on this topic with new evidence in a broad sample, and advances knowledge on the nature of the relative importance of different technological subsystems on Internet Marketing as drivers of e-business performance, applied to the European reality.

Description

4th Conference of ENTERprise Information Systems - aligning technology, organizations and people (CENTERIS 2012).
Copyright © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of CENTERIS/SCIKA - Association for Promotion and Dissemination of Scientific Knowledge.

Keywords

Enterprise Information Systems Internet Marketing E-business Performance European Firms Subsystems

URI

http://hdl.handle.net/10400.3/2451

Citation

Tiago, Maria Teresa Pinheiro de Melo Borges; Tiago, Flávio Gomes (2012). "Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences", «Procedia Technology», 5, 418-426. http://dx.doi.org/10.1016/j.protcy.2012.09.046.