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A Companhia Exportadora Micaelense entre a imitação e a inovação : dirigir, contar e vender (1872-1881)
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Abstract(s)
Fundada em 1872, a companhia Exportadora Micaelense vigorou durante vinte anos, organizando a produção de laranja, concedendo crédito, fretando navios, agrupando a oferta e diversificando os mercados, no pressuposto de que uma gestão eficiente dos factores seria condição suficiente para afastar da ruína os proprietários das quintas e derramar, uma vez mais, a prosperidade pela ilha.
Na luta pela justa remuneração do capital aos accionistas, coube à Exportadora
Micaelense a estratégia de se especializar na exportação de ananás. A prática da
gestão não deixou, assim, de ser uma mais-valia para os sócios da Exportadora
Micaelense: não salvou a laranja, mas ofereceu uma oportunidade ao ananás,
como se verifica através da correspondência comercial.
ABSTRACT: Founded in 1872, the Companhia Exportadora Micaelense (São Miguel Export Company) was in business for twenty years, organising orange production, providing credit, chartering ships, concentrating the supply and diversifying the markets, in the assumption that an efficient management of the different factors would be enough to drive the island’s farm owners away from financial ruin and once again spread prosperity throughout the island. In a struggle for a fair return on the capital invested by its shareholders, the Exportadora Micaelense specialised in the exportation of pineapple. Thus, the management practice continued to be an asset for the company’s partners; it did not save orange production, but it offered an opportunity to pineapple production, as one can see through its business correspondence.
ABSTRACT: Founded in 1872, the Companhia Exportadora Micaelense (São Miguel Export Company) was in business for twenty years, organising orange production, providing credit, chartering ships, concentrating the supply and diversifying the markets, in the assumption that an efficient management of the different factors would be enough to drive the island’s farm owners away from financial ruin and once again spread prosperity throughout the island. In a struggle for a fair return on the capital invested by its shareholders, the Exportadora Micaelense specialised in the exportation of pineapple. Thus, the management practice continued to be an asset for the company’s partners; it did not save orange production, but it offered an opportunity to pineapple production, as one can see through its business correspondence.
Description
Keywords
Crise Económica História Económica Açoriana (séc. XIX) Exportadora Micaelense (1872) Ananás Laranja Economic Crisis Orange Pineapple
Citation
"ARQUIPÉLAGO. História". ISSN 0871-7664. 2ª série, vol. 13 (2009): 119-156