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Social media and tourism : a wishful relationship

dc.contributor.authorAmaral, Francisco Emanuel
dc.contributor.authorTiago, Maria Teresa
dc.contributor.authorTiago, Flávio Borges
dc.date.accessioned2019-04-30T17:35:36Z
dc.date.available2019-04-30T17:35:36Z
dc.date.issued2013-12
dc.description.abstractFor decades hospitality firms were used to domain the communication process. Thematic social network sites such as TripAdvisor became very important tools for travelers when deciding which hotels to book, and what restaurants and tourist attractions to visit, been a visible part of tourism communication evolution. Evidence suggests that e-WOM serves as a primary information source when tourists choose destinations, hotels, and other experiences. The role and use of social media in tourists’ decision making has been widely discuss in tourism and hospitality research, especially in the research phase of the tourist’ travel planning process. With the wide adoption of social media the influence of customers’ word-of-mouth increased and influences not only the research phase, but the repetition and overall customers’ experiences. To answer these questions a model assessing e-wom was developed and data was gathering from TripAdvisor regarding customer’s opinion in restaurant experiences. The results found establish the bases for understanding tourists’ engagement level and profiles.en
dc.description.versionN/Apt_PT
dc.identifier.citationAmaral, Francisco; Tiago, Maria T.; Tiago, Flávio G. (2013). Social media and tourism: a wishful relationship, “Working Paper Series”, nº 5/13, 19 pp.. Ponta Delgada: Universidade dos Açores, CEEAplA-A.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.3/5073
dc.language.isoengpt_PT
dc.publisherUniversidade dos Açorespt_PT
dc.subjectSocial Mediaen
dc.subjectTourismen
dc.subjectTripAdvisoren
dc.titleSocial media and tourism : a wishful relationshipen
dc.typeworking paper
dspace.entity.typePublication
oaire.citation.conferencePlacePonta Delgada, Açorespt_PT
oaire.citation.endPage19pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleCEEAplA-A - Working Paper Seriespt_PT
person.familyNameTiago
person.givenNameMaria Teresa
person.identifier.orcid0000-0002-4419-0673
person.identifier.ridB-7523-2013
person.identifier.scopus-author-id23020122100
rcaap.rightsopenAccesspt_PT
rcaap.typeworkingPaperpt_PT
relation.isAuthorOfPublication5e153694-bbd9-49bf-be3a-0a0dd84ec4d1
relation.isAuthorOfPublication.latestForDiscovery5e153694-bbd9-49bf-be3a-0a0dd84ec4d1

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