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Authors
Advisor(s)
Abstract(s)
O presente relatório é o resultado do estágio realizado na empresa Danubio Homes no âmbito do mestrado em Ciências Económicas e Empresariais com especialização em Finanças e Contabilidade da Universidade dos Açores.
O estágio foi realizado em Budapeste, Hungria e teve início no dia 11 de janeiro de 2023. A sua duração foi de 6 meses.
É efetuado um enquadramento sobre a mediação imobiliária, a sua regulamentação, as suas diferentes modalidades e, por fim, o impacto da globalização e internet no comportamento dos consumidores. Consta-se que o ramo imobiliário foi o primeiro a receber regulamentação especializada no que toca à mediação em Portugal, com os direitos dos consumidores em mente. É também por esta altura que a profissão de mediador imobiliário foi analisada e consequentemente repartida em quatro tarefas principais: a prospeção, angariação, venda e acompanhamento de clientes. Por fim, é mencionado o impacto da criação da internet no comportamento dos consumidores bem como a adaptação realizada por parte dos profissionais neste ramo.
Da caracterização da Danubio Homes, verifica-se que tem um modelo de negócios sólido e apresenta uma rendibilidade estável. A aposta no serviço de apoio ao cliente de alta qualidade ajuda na sua diferenciação em relação à competição.
Quanto às atividades realizadas na empresa, estas envolvem o processo de arquivo, receção, vendas, fotografias de imóveis, gestão de clientes estudantes, realização de check-ins e check-outs, análises de mercado e, por fim, atividades do dia a dia na empresa.
Desenvolve-se uma análise crítica a cada uma das atividades bem como à instituição de acolhimento. Evidencia-se que a Danubio Homes tem alguns aspetos a melhorar no que toca à eficiência de algumas atividades, contudo demonstra uma presença substancial no mercado de mediação imobiliária em Budapeste.
ABSTRACT: This report is the product of an internship conducted in the company Danubio Homes, as part of a master´s degree in Economic and Business Sciences, with specialization in Finance and Accounting in the University of Azores. This internship was performed in Budapest, Hungary over the course of 6 months and started on the 11th of January of 2023. There is a framework carried out which is related to real estate mediation, its regulations, its different categories and, lastly, the internet´s impact on the consumers behaviour. It is said that the real estate branch was the first to receive specialised regulations, mainly with the consumer’s rights in mind. It is also by this time that the profession of letting agent was properly analysed and was split into four main tasks: prospection, fundraising, sales and client follow-up. Lastly, there is mention of the internet’s impact on the consumer’s behaviour as well as the way that the professionals in this branch adapted accordingly to this change. About the description of Danubio Homes, it is verified that it has a solid business model and a stable profitability. The emphasis on high quality client assistance helps to differentiate it from competitors in this field. The tasks executed in this internship are as follows: archiving, reception work, sales, real estate photography, student-client management, check-ins and check-outs, market analysis and lastly, day to day business activities. There is a critical analysis made regarding every activity performed and to the company itself. It is concluded that Danubio Homes has some efficiency aspects to solve, however it still shows a respectable presence in the real estate mediation market in Budapest.
ABSTRACT: This report is the product of an internship conducted in the company Danubio Homes, as part of a master´s degree in Economic and Business Sciences, with specialization in Finance and Accounting in the University of Azores. This internship was performed in Budapest, Hungary over the course of 6 months and started on the 11th of January of 2023. There is a framework carried out which is related to real estate mediation, its regulations, its different categories and, lastly, the internet´s impact on the consumers behaviour. It is said that the real estate branch was the first to receive specialised regulations, mainly with the consumer’s rights in mind. It is also by this time that the profession of letting agent was properly analysed and was split into four main tasks: prospection, fundraising, sales and client follow-up. Lastly, there is mention of the internet’s impact on the consumer’s behaviour as well as the way that the professionals in this branch adapted accordingly to this change. About the description of Danubio Homes, it is verified that it has a solid business model and a stable profitability. The emphasis on high quality client assistance helps to differentiate it from competitors in this field. The tasks executed in this internship are as follows: archiving, reception work, sales, real estate photography, student-client management, check-ins and check-outs, market analysis and lastly, day to day business activities. There is a critical analysis made regarding every activity performed and to the company itself. It is concluded that Danubio Homes has some efficiency aspects to solve, however it still shows a respectable presence in the real estate mediation market in Budapest.
Description
Dissertação de Mestrado, Ciências Económicas e Empresariais, 16 de setembro de 2024, Universidade dos Açores.
Keywords
Consultoria imobiliária Mercado imobiliário Estágio
Citation
Bettencourt, Rodrigo Carreiro. (2024). "Consultoria imobiliária com foco em clientes internacionais: Caso de estudo na empresa Danubio Homes". 47 p. (Dissertação de Mestrado em Ciências Económicas e Empresariais). Ponta Delgada: Universidade dos Açores, 2024. Disponível em http://hdl.handle.net/10400.3/8676