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Consultoria empresarial e contabilidade: Plano de negócios de uma empresa a constituir nos Açores
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Abstract(s)
Este projeto desenvolve-se no âmbito do Mestrado de Ciências Económicas e Empresariais da Universidade dos Açores e tem como objetivo a criação de uma empresa inserida no setor de atividade de contabilidade e fiscalidade, a B’Illicit – Sociedade Unipessoal, Lda.
A estrutura deste trabalho de projeto compreende inicialmente um enquadramento teórico sobre a essência da contabilidade e da fiscalidade. Apresenta-se o conceito de empreendedorismo e as principais vertentes que o constituem, considerando a conceção de um Plano de Negócios. Neste âmbito, discute-se a ideia do negócio subjacente à B’Illicit, bem como a missão, visão e valores pelos quais se rege toda a atividade. Apresenta-se o plano geográfico, os serviços a disponibilizar pela empresa, o mercado específico, através do qual se define o público-alvo, os fornecedores e concorrentes diretos da empresa, a estratégia de marketing e a organização dos recursos humanos. Por fim, apresenta-se uma avaliação económica e financeira de todo o projeto.
A empresa proposta rege-se pela disponibilização de serviços contabilísticos, fiscais e ainda financeiros, trazendo um sentido de parceria, responsabilidade e disponibilidade, tanto presencial como remota, para com todos os seus clientes e diferentes ramos de atividade. Persiste um empenho na leitura e análise de resultados como complemento da junção dos efeitos contabilístico-fiscais e financeiros, gerando uma maior eficácia e rapidez de resposta por parte da administração empresarial.
Os resultados apresentados apontam para a viabilidade da criação do negócio da B’Illicit, pois esta gera um Valor Atualizado Líquido de 270 798 euros e uma Taxa Interna de Rentabilidade de 13,08%, superior ao Custo de Oportunidade de Capital.
ABSTRACT: This project is developed within the scope of the Master in Economics and Business Sciences of the University of the Azores and it aims to create a company within the accounting and tax sector, B'Illicit - Sociedade Unipessoal, Lda. The structure of this project initially includes a theoretical framework on the essence of accounting and taxation. The concept of entrepreneurship and the main aspects that constitute it are presented, considering the conception of a Business Plan. In this context, the business idea underlying B'Illicit is discussed, as well as the mission, vision and values by which all activity is measured. Thereafter, there is a discussion of the geographical plan, the services to be provided by the company, the specific market, through which the target audience is defined, the suppliers and direct competitors of the company, the marketing strategy, and the organization of human resources. Finally, an economic and financial evaluation of the entire project is presented. The proposed company is overseen by the provision of accounting, tax and also financial services, bringing a sense of partnership, responsibility and availability, both in person and remotely, to all its customers and different branches of activities. A commitment to the reading and analysis of results persists as a complement to the joining of accounting-tax and financial effects, generating greater efficiency and speed of response by the business administration. The presented results point to the viability of the creation of B'Illicit's business, as it generates a Net Present Value of 270,798 euros and an Internal Rate of Return of 13.08%, higher than the Capital Opportunity Cost.
ABSTRACT: This project is developed within the scope of the Master in Economics and Business Sciences of the University of the Azores and it aims to create a company within the accounting and tax sector, B'Illicit - Sociedade Unipessoal, Lda. The structure of this project initially includes a theoretical framework on the essence of accounting and taxation. The concept of entrepreneurship and the main aspects that constitute it are presented, considering the conception of a Business Plan. In this context, the business idea underlying B'Illicit is discussed, as well as the mission, vision and values by which all activity is measured. Thereafter, there is a discussion of the geographical plan, the services to be provided by the company, the specific market, through which the target audience is defined, the suppliers and direct competitors of the company, the marketing strategy, and the organization of human resources. Finally, an economic and financial evaluation of the entire project is presented. The proposed company is overseen by the provision of accounting, tax and also financial services, bringing a sense of partnership, responsibility and availability, both in person and remotely, to all its customers and different branches of activities. A commitment to the reading and analysis of results persists as a complement to the joining of accounting-tax and financial effects, generating greater efficiency and speed of response by the business administration. The presented results point to the viability of the creation of B'Illicit's business, as it generates a Net Present Value of 270,798 euros and an Internal Rate of Return of 13.08%, higher than the Capital Opportunity Cost.
Description
Dissertação de Mestrado, Ciências Económicas e Empresariais, 27 de fevereiro de 2023, Universidade dos Açores.
Keywords
Business Plan Accounting Azores
Citation
Ponte, Alexandra Pereira. (2022). "Consultoria empresarial e contabilidade: Plano de negócios de uma empresa a constituir nos Açores". 51 p. (Dissertação de Mestrado em Ciências Económicas e Empresariais). Ponta Delgada: Universidade dos Açores, 2022. Disponível em http://hdl.handle.net/10400.3/6760