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- The Satisfaction of the Nordic tourist with the Azores as a destinationPublication . Vieira, José Cabral; Couto, Gualter; Pimentel, Pedro; Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Sousa, FábioTourism is considered a strategic economic sector for the outermost regions of Europe. In the Azores, Tourism is a dynamic and growing activity. New segments have emerged, such as ecological and sustainable tourism, nautical tourism and wildlife tourism. Currently, new niches are being developed around sports (surf, paragliding and diving are recent examples), religion, nature, healthcare and wellbeing. The latest products and services serve as alternatives or complements to the more traditional venues of hotels and restaurants. The latter have managed to continuously upgrade their standing in global markets via large investments in modernization, innovation and employee training. Progressively, the Azores are becoming a desirable destination to inhabitants of modern and stressful urban areas of Europe and North-America. Specifically, Northern European markets are considered strategic for the region. The typical Nordic Tourist seeks products and services easily found in the Azorean touristic market. Also, visitor inflows from Northern Europe can mitigate the effects of seasonality, a phenomenon still very visible in the region’s sector. Because tourism is a very competitive business worldwide, it is crucial to employ policies that enhance competitiveness. It is reasonable to argue that these policies should be guided by accurate knowledge of the strong and weak characteristics of the Azores, as a destination competing in a global market. Under this context, this paper seeks to comprehend how the typical Nordic visitor feels pleased with his stay in the Azores. Using a large database of responses from tourists, we employ econometric methods to assess the degree of satisfaction of the average Nordic visitor with the Azores as a destination.
- Tourism development potential in an insular territory : the case of Ribeira Grande in the AzoresPublication . Couto, Gualter; Pimentel, Pedro; Ponte, João Crispim Borges daThe Autonomous Region of the Azores is one of the most sustainable destinations in the world. Being an archipelago comprised of nine small islands, quality and sustainability are critical features in the tourism sector, inducing the need for thorough and technical strategic development processes. Ribeira Grande is an important municipality in the Azores, which envisioned tourism as a strategic sector to develop when the partial liberalization of the air passenger transport sector occurred in 2015. However, this destination had little tourism maturity and competitiveness and required some structural planning work. The development of a strategic plan for tourism for the municipality of Ribeira Grande, including the selection of tourism products, is explained in detail in this article, which highlights the main challenges and results of the process.