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- Determinants of Length of Stay – A Parametric Survival AnalysisPublication . Menezes, António Gomes de; Vieira, José Cabral; Moniz, Ana Isabel ArrudaLength of stay is one of the most important decisions made by tourists as it conditions their overall expenditure and stress caused on local resources. This paper estimates survival analysis models to learn the determinants of length of stay as survival analysis naturally lends itself to study the time elapsed between arrival and departure at a destination. It is found that individual sociodemographic profiles, such as nationality and gender, and attributes of actual trip experiences, such as repeat visitor behavior and overall satisfaction, are important determinants of length of stay. Thus, this paper’s regression results can be used to estimate the probability that a given group of individuals experiences a stay longer than a given threshold. This is important to the design of marketing strategies that effectively influence length of stays.
- Determinants of Loyalty Intention in Portuguese Mobile MarketPublication . Tiago, Maria Teresa Borges; Amaral, Francisco EmanuelOur work conceptualizes and highlights the determinants of customers’ loyalty in the Portuguese mobile market. We raise questions about the interrelationships of the cost and values dimensions and the consequences of these relationships on customer satisfaction and trust and consequently loyalty among different operators, addressing some recent models. By organizing and synthesizing the major research streams and tests empirically a conceptual framework through a SEM, with data gather in a survey of Portuguese clients, the present study advances knowledge on the nature of the relative importance of different components of loyalty to mobile communications operators. Some useful preliminary insights were produced related to customers’ retention process in primary mobile operator, which appears strongly related to price/quality, followed by the emotional connection to the operator staff and others clients. Nonetheless, a considerable number of issues were left for future research, including the possibility of extending the investigation to other countries.
- The Effects of Senior Tourists’ Characteristics on Travel MotivationPublication . Moniz, Ana; Medeiros, Maria Teresa Pires de; Silva, Osvaldo Dias Lopes da; Ferreira, Joaquim A.Despite the importance of the relationship between the sociodemographic characteristics of senior tourists and travel motivation, research about senior consumer behavior intentions remains scarce. The purpose of this re-search is to outline the travel motivations of senior tourists and to investigate which sociodemographic characteristics are important in explaining these motivations. With 537 valid surveys from senior tourists visiting the Azores islands, a three-factor solution was found from 17 travel motivation attributes. The results show that “Well-being and self-knowledge” depends on nationality, perception of income and perception of health status; “Knowledge about destination and personal learning” depends on nationality and age group; and “Sociability and fun” depends on age group.
- Ponta Delgada e o TurismoPublication . Moniz, Ana Isabel Arruda"[…]. Exercendo os poderes próprios em matéria legislativa e de governo, os Açores avançaram com a aprovação de importantes instrumentos de planeamento estratégico: o Plano Regional de Desenvolvimento Sustentável, o Plano de Ordenamento Turístico dos Açores, o Sistema Integrado para a Gestão dos Resíduos dos Açores, os Planos de Ordenamento das Bacias Hidrográficas das Lagoas das Furnas e Sete Cidades, a Rede Regional de Áreas Protegidas, o Plano Regional da Água e os Planos de Ordenamento das Orlas Costeiras. Mais acções ainda se desenvolveram no domínio da protecção da biodiversidade e da preservação do património natural e cultural da Região. […]".
- Roadmaps for Future ICT Use in the Health SectorPublication . Tiago, Maria Teresa Borges; Tiago, Flávio BorgesThis chapter acts as both a review and an empirical framework analysis piece. It argues that technological acceptance and adoption by healthcare firms still suffers from oversimplification of its development, and specially, it measurement processes. There is a common thought both in business and academia that the technology adoption process is a key component of success and allows firms to achieve and sustain competitive advantages. In a digital era, these advantages arise from the potential of information and communication technology to improve firms’ daily activities. This research tries to reinforce the assessment of ICT impacts on healthcare firm performance, presenting a set of induced and intangible benefits besides the traditional financial benefits, as well as measuring IS integration impact. To do so, a structural equation model is applied to a large database sample covering firms from 17 European countries. The results reinforce the importance of induced and structural benefits in firms’ overall performance. It also found a positive relationship between IS integrated systems and performance. These results can be a starting point for a rethinking of the measurement models used in healthcare firms, and reinforce the argument stating that an IS integrated approach can provide better outcomes. Nevertheless, some questions remain unanswered regarding the impacts of ICT acceptance process on overall benefits, and therefore, future research will focus on this domain.