CEEAplA Working Paper Series 2010
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Browsing CEEAplA Working Paper Series 2010 by Subject "Azores Archipelago"
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- The determinants of length of stay in the Azores : a count model approachPublication . Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Vieira, José CabralThis paper employs count data models to estimate the determinants of length of stay, as count data models naturally lend themselves to overcome the censoring and truncation data issues associated with the non-negative, integer nature of length of stay. This paper employs a rich micro data set gathered through questionnaires ministered to a representative sample of tourists departing from the Azores: the fastest growing touristic region in Portugal. It is found that sociodemographic profiles, such as nationality and Azorean ascendancy, and trip attributes, such as repeat visitation rates and type of flight, are important determinants of length of stay. In addition, it is found that destination image and attitudes regarding environmental initiatives, constructed from a factor analysis exercise, also influence length of stay. In particular, the results suggest that marketing strategies that promote the Azores for its nature, landscape, remoteness, weather and safety may increase length of stay, whereas cultural heritage has the opposite effect.
- Quality of the Azores destination in the perspective of touristsPublication . Santos, Carlos; Couto, Gualter; Pimentel, Pedro; Vieira, José CabralTourism is a growing industry in the Autonomous Region of the Azores. However, little is known about how tourists evaluate this destination, something which certainly constitutes a shortcoming if one takes into consideration that this is a very competitive industry, with new destinations appearing every year and others increasing their market share. This paper focuses on the quality of the Azores destination in the perspective of tourists and, to an extent, has the goal of contributing to reduce this shortcoming. According to our findings, 74% of the tourists interviewed consider the global quality of the Azores destination to be very good or excellent, with the landscape, the climate/weather, the hospitality, the cleanliness and the security being the most highly-rated partial indicators. Additionally, a regression analysis indicates that the evaluation of the global quality of this destination varies according to the individual characteristics of tourists.