DGST - Parte ou Capítulo de um Livro / Part of Book or Chapter of Book
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Browsing DGST - Parte ou Capítulo de um Livro / Part of Book or Chapter of Book by Author "Tiago, Maria Teresa Borges"
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- Determinants of Loyalty Intention in Portuguese Mobile MarketPublication . Tiago, Maria Teresa Borges; Amaral, Francisco EmanuelOur work conceptualizes and highlights the determinants of customers’ loyalty in the Portuguese mobile market. We raise questions about the interrelationships of the cost and values dimensions and the consequences of these relationships on customer satisfaction and trust and consequently loyalty among different operators, addressing some recent models. By organizing and synthesizing the major research streams and tests empirically a conceptual framework through a SEM, with data gather in a survey of Portuguese clients, the present study advances knowledge on the nature of the relative importance of different components of loyalty to mobile communications operators. Some useful preliminary insights were produced related to customers’ retention process in primary mobile operator, which appears strongly related to price/quality, followed by the emotional connection to the operator staff and others clients. Nonetheless, a considerable number of issues were left for future research, including the possibility of extending the investigation to other countries.
- Roadmaps for Future ICT Use in the Health SectorPublication . Tiago, Maria Teresa Borges; Tiago, Flávio BorgesThis chapter acts as both a review and an empirical framework analysis piece. It argues that technological acceptance and adoption by healthcare firms still suffers from oversimplification of its development, and specially, it measurement processes. There is a common thought both in business and academia that the technology adoption process is a key component of success and allows firms to achieve and sustain competitive advantages. In a digital era, these advantages arise from the potential of information and communication technology to improve firms’ daily activities. This research tries to reinforce the assessment of ICT impacts on healthcare firm performance, presenting a set of induced and intangible benefits besides the traditional financial benefits, as well as measuring IS integration impact. To do so, a structural equation model is applied to a large database sample covering firms from 17 European countries. The results reinforce the importance of induced and structural benefits in firms’ overall performance. It also found a positive relationship between IS integrated systems and performance. These results can be a starting point for a rethinking of the measurement models used in healthcare firms, and reinforce the argument stating that an IS integrated approach can provide better outcomes. Nevertheless, some questions remain unanswered regarding the impacts of ICT acceptance process on overall benefits, and therefore, future research will focus on this domain.