CEEAplA Working Paper Series 2008
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Browsing CEEAplA Working Paper Series 2008 by Author "Couto, João P."
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- Aproximação organizacional à estratégia de internacionalização das cadeias de franchisingPublication . Couto, João P.; Resendes, IsabelEste trabalho analisa os factores que diferenciam as empresas de franchising que se expandirão para o estrangeiro das que apenas actuam em Portugal. Permite verificar quais os factores que condicionam a internacionalização destas empresas e em que medida estas divergem das suas congéneres estrangeiras. Utiliza-se uma base de dados das empresas de franchising a actuar em Portugal e a metodologia empregue consistiu na estimação de um modelo logit que permite verificar a influência de factores como o sector de actividade, valor de entrada, valor de investimento, duração do contrato, a experiência de franchising e a nacionalidade, na definição de actividade internacional. As conclusões apontam para a existência de um relacionamento positivo, com a internacionalização, relativamente ao valor de entrada e de investimento, uma relação inversa com o número de anos de início do franchising e uma maior propensão para a internacionalização nas empresas estrangeiras a operar em Portugal face às empresas portuguesas.
- Assessing the drivers of virtual knowledge management impact in European Firm’s performance : an exploratory analysisPublication . Tiago, Flávio Borges; Tiago, Maria Teresa Borges; Couto, João P.E-Business is a phenomenon that has progressed over the past decades at record speed, with considerable promise and hype. It has been embraced with varying degrees of enthusiasm and impact by both large firms and Small and Medium Enterprises (SME). Parallel with its development, E-Business has attracted research interests, seen in a plethora of new modules, programmes, models and tools. Knowledge Management (KM) is one tool that seams to gain a more relevant role, especially as managing knowledge has become increasingly important to all companies. Appropriate KM practices within organisations can be seen as one of the prerequisites to the enhancement of continuous performance improvement in the interne-based context. Thus, our aim is to develop a conceptual framework related to KM practices in a virtual context and to identify the nature of the relationship existing in those knowledge-driven elements and performance achievements. This paper aims to bridge the gap between the KM and e-business performance-related literatures from the viewpoint of European firms by establishing a model tested in European companies. For this purpose, we used a structural equation modelling analysis. The results show that KM has a positive impact on the maximization of e-business performance and that some elements individually have a positive influence on e-business performance. As limitations of the study, we consider the need for more research into this field and the inclusion of news elements such as technological readiness and management support to KM initiatives. The present study advances knowledge on the nature of the relative importance of different components of Internet-based KM as drivers of e-business performance and reinforces its importance as an integrated e-business tool.
- Internet sales as a new mode of internationalizationPublication . Couto, João P.; Tiago, Maria Teresa Borges; Tiago, Flávio Borges; Vieira, José CabralThe way that organizations explore the Internet has been the focus of a substantial body of scientific studies and non-academic reflection. The main goal of this study is to analyze the potential of the internet as a mode of internationalization and the factors that influence the results of the adoption of this mean to access foreign markets. For this purpose, we examine the determinants of the level of international sales made via internet estimating an ordered probit model. The results show that the importance of previous experience in using the internet and developing international activity, together with the level of internet marketing budget , the level of investment on internet sophistication, the firm dimension, the business age and the type pf activity are variables that determine the results obtain in the international sales trough the internet.
- Virtual SCM impact on e-business performance : the european casePublication . Tiago, Maria Teresa Borges; Couto, João P.; Tiago, Flávio Borges; Vieira, José CabralIn the last two decades, Supply Chain Management (SCM) continues to gain popularity among companies and has been broadly studied by academic researchers. However, with the development of the digital economy, a new paradigm has emerged in this arena: virtual supply chain management (e-SCM). Thus, this paper establishes a new model, considering the results of virtual SCM adoption on e-business performance, which has been tested in European companies. For that purpose, we used a structural equation modelling (SEM) analysis.