Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.3/4803
Título: Internet sales as a new mode of internationalization
Autor: Couto, João P.
Tiago, Maria Teresa Borges
Tiago, Flávio Borges
Vieira, José Cabral
Palavras-chave: Internet
Virtual Marktspaces
Data: Dez-2008
Editora: Universidade dos Açores
Citação: Couto, João P.; Tiago, Maria T.; Tiago, Flávio; Vieira, José C. (2008). Internet sales as a new mode of internationalization, "Working Paper Series", 18, 28 pp.. Ponta Delgada: Universidade dos Açores, CEEAplA-A.
Resumo: The way that organizations explore the Internet has been the focus of a substantial body of scientific studies and non-academic reflection. The main goal of this study is to analyze the potential of the internet as a mode of internationalization and the factors that influence the results of the adoption of this mean to access foreign markets. For this purpose, we examine the determinants of the level of international sales made via internet estimating an ordered probit model. The results show that the importance of previous experience in using the internet and developing international activity, together with the level of internet marketing budget , the level of investment on internet sophistication, the firm dimension, the business age and the type pf activity are variables that determine the results obtain in the international sales trough the internet.
URI: http://hdl.handle.net/10400.3/4803
Aparece nas colecções:CEEAplA Working Paper Series 2008

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