A multivariate logit for propensity to choose package tour over independent travel

Thrane, Christer; Menezes, António Gomes de; Uzagalieva, Ainura

http://hdl.handle.net/10400.3/5150

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Authors

Thrane, Christer

Menezes, António Gomes de

Uzagalieva, Ainura

Abstract(s)

The antecedents of choosing package tours as opposed to independent travel have received surprisingly little attention in empirical tourism research. This paper therefore examines how a number of independent variables by means of logistic regression analysis explain the propensity for package tours to be chosen over independent travel. The empirical context is the inbound tourism market to the Azores, and the data refer to two visitor surveys conducted in 2007. There are two main findings. (1) Socio-demographic variables explain very little of the propensity to engage in package tourism. (2) Country-of-residence and certain trip-related variables, by contrast, are important predictors of this propensity. Implications for policy and future research are finally discussed.

Keywords

Independent Travel Logit Market Package Tour Statistical Modeling

URI

http://hdl.handle.net/10400.3/5150

Citation

Thrane, Christer; Menezes, António; Uzagalieva, Ainura (2016). A multivariate logit for propensity to choose package tour over independent travel, “Working Paper Series”, nº 2/16, 25 pp.. Ponta Delgada: Universidade dos Açores, CEEAplA-A.