Loading...
3 results
Search Results
Now showing 1 - 3 of 3
- The Satisfaction of the Nordic tourist with the Azores as a destinationPublication . Vieira, José Cabral; Couto, Gualter; Pimentel, Pedro; Menezes, António Gomes de; Moniz, Ana Isabel Arruda; Sousa, FábioTourism is considered a strategic economic sector for the outermost regions of Europe. In the Azores, Tourism is a dynamic and growing activity. New segments have emerged, such as ecological and sustainable tourism, nautical tourism and wildlife tourism. Currently, new niches are being developed around sports (surf, paragliding and diving are recent examples), religion, nature, healthcare and wellbeing. The latest products and services serve as alternatives or complements to the more traditional venues of hotels and restaurants. The latter have managed to continuously upgrade their standing in global markets via large investments in modernization, innovation and employee training. Progressively, the Azores are becoming a desirable destination to inhabitants of modern and stressful urban areas of Europe and North-America. Specifically, Northern European markets are considered strategic for the region. The typical Nordic Tourist seeks products and services easily found in the Azorean touristic market. Also, visitor inflows from Northern Europe can mitigate the effects of seasonality, a phenomenon still very visible in the region’s sector. Because tourism is a very competitive business worldwide, it is crucial to employ policies that enhance competitiveness. It is reasonable to argue that these policies should be guided by accurate knowledge of the strong and weak characteristics of the Azores, as a destination competing in a global market. Under this context, this paper seeks to comprehend how the typical Nordic visitor feels pleased with his stay in the Azores. Using a large database of responses from tourists, we employ econometric methods to assess the degree of satisfaction of the average Nordic visitor with the Azores as a destination.
- A satisfação dos turistas escandinavos relativamente ao destino AçoresPublication . Vieira, José Cabral[…]. No caso concreto dos Açores, os quais podem beneficiar deste crescimento da procura mundial, o turismo surge como um setor estratégico por, pelo menos, três tipos de razões. Em primeiro lugar, a aposta no desenvolvimento de um setor em expansão a nível mundial constitui um fator importante para o sucesso da estratégia de crescimento e desenvolvimento da região. Em segundo lugar, a exportação constitui um veículo determinante para o desenvolvimento de pequenas regiões insulares com base no aproveitamento das potencialidades endógenas, como é o caso dos Açores, constituindo o turismo uma das poucas atividades que podem ser promovidas com vista ao alargamento da respetiva base económica de exportação. Finalmente, o turismo, até pelos efeitos multiplicadores e de arrasto sobre os diversos setores económicos, contribui para a criação de emprego e a entrada de novos ativos no mercado de trabalho, sendo este um elemento a ter cada vez mais em consideração, dadas as elevadas taxas de desemprego e o aumento da taxa de atividade feminina. […].
- A Touristic big-game fishing in San Michael Island (Azores) : evaluating anglers’ profiles, perceptions about the destination and business revenuesPublication . Vieira, José Cabral; Antunes, Marcos Paulo CarolinoTourism is growing at a fast pace in the Azores’ archipelago. The landscape and marine wildlife have been viewed as relevant attractions of this destination. The ocean which surrounds the islands encompasses many market opportunities and niches such a surfing, fishing, scuba diving, shark diving and dolphin and whale watching, among others. This paper examines angler opinions about the destination, angler profiles and business revenues of touristic big-game fishing in the island of San Michael, Azores (Portugal). For this purpose, a survey was carried out to visitors who engaged in that activity and to vessels’ owners. In addition, some information was gathered from official data sources. The results reveal that this activity already generates a reasonable contribution to the touristic revenue of the island. There is also evidence based on respondents’ opinion that such an emerging market niche has a potential to expand and compete with other touristic regions in the practice of this recreational activity.