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- Creative tourism on islands : a review of the literaturePublication . Baixinho, Alexandra; Santos, Carlos; Couto, Gualter; Albergaria, Isabel Soares de; Silva, Leonor Sampaio da; Medeiros, Pilar Damião; Simas, Rosa NevesIn the last two decades, creative tourism has evolved as a burgeoning field, encompassing a wide range of concepts and practices, in di_erent places around the world. From the very beginning, however, creative tourism has aimed to contribute to sustainable development and increased community wellbeing, as an alternative to mass cultural tourism. With this review article, our main objective is to identify and analyze a body of literature that specifically addresses creative tourism in islands, contributing to fill a gap in the knowledge since no reviews with this focus have yet been undertaken. Our aim is to provide a critical overview of creative tourism experiences at island destinations worldwide, addressing the plurality of empirical contexts and methodological approaches found in academic research. This review highlights the key trends in creative tourism, pointing out two distinct approaches: creative tourism in urban contexts, based on creative events, “cultural clusters” or Cultural and Creative Industries (CCIs), versus community-focused small-scale tourism experiences in rural contexts. This paper also provides an opportunity to assess the evolution of sustainable creative tourism approaches in islands.
- Analyzing Pilot Projects of Creative Tourism in an Ultra-Peripheral Region : Which guidelines can be extracted for sustainable regional development?Publication . Santos, Carlos; Couto, Gualter; Albergaria, Isabel Soares de; Silva, Leonor Sampaio da; Medeiros, Pilar Damião; Simas, Rosa Neves; Castanho, Rui AlexandreSeveral authors have shown that some tourism typologies - i.e., rural tourism, nature-based tourism, or creative tourism - have a more predominant role in attaining regional sustainability. In this regard, this paper explores the impacts of five pilot projects of creative tourism on the sustainable development of the insular Autonomous Region of the Azores. Through direct exploratory tools, such as interviews and site analyses, the present study enabled us to provide greater insight into creative tourism projects and their relevance to the development of an ultra-peripheral island region. As part of the CREATOUR AZORES Project, this study is based on five creative tourism pilot projects operating in the Azores, Portugal. As such, it is recommended that the regional government, local authorities, and other relevant actors and players in this region actively support and create strategies to strengthen these projects (and similar initiatives) once they not only contribute to regional development and destination promotion but also promote much-desired sustainable development - once these kinds of tourism, in theory, and practice, counteract the dire effects of mass tourism.
- Sustainable creative tourism on islands and the pandemic: The Creatour Azores projectPublication . Baixinho, Alexandra; Santos, Carlos; Couto, Gualter; Albergaria, Isabel Soares de; Silva, Leonor Sampaio da; Medeiros, Pilar Damião; Simas, Rosa NevesAs the impact of the COVID-19 pandemic was felt worldwide, the tourism sector was forced to seek ways of reinventing itself. Two decades prior to this crisis, in varied rural areas and island contexts, small-scale, community-based creative tourism had appeared as a sustainable place-making solution to foster place vitality, competitive distinctiveness, regenerative development and destination resilience. From an island perspective, this article presents the theoretical framework, methodological approaches, and empirical practices of the Creatour Azores project, which was carried out in the North Atlantic archipelago of the Azores from 2019-2022. Given this timeframe, the investigators and pilot projects that implemented this research-practice project were confronted with the COVID-19 pandemic, which accentuated the isolation and remoteness that tend to characterize islandscapes, especially peripheral islands such as the Azores. At the same time, however, this devastating global pandemic, which impacted the tourism sector especially, ended up offering unexpected opportunities along with special challenges, seeming to underscore the relevance of studies focused on the isolation and remoteness that characterize islandscapes. After describing the project methodologies and practices, as well as the adjustments adopted due to the pandemic, this article considers future possibilities for creative tourism on islands, in general, and in the Azores.