CEEAplA Working Paper Series 2011
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Browsing CEEAplA Working Paper Series 2011 by Author "Couto, João Pedro Almeida"
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- Knowledge, technology and innovation cyclePublication . Tiago, Flávio Borges; Couto, João Pedro Almeida; Tiago, Maria TeresaThere is a common thought both in business and academia that some factos such as technology, innovation and knowledge are key components of success and allowing firms to achieve and sustain competitive advantages. There is a considerable amount of research performed around these three concepts and some of them analyzed their relationship. However, it still suffers from oversimplification of its development processes and methodological limitations. Nevertheless, there is a consensus in business and academia that knowledge is a key component of success and allows firms to achieve and sustains competitive advantages. In a digital era, these advantages arise from the potential of data and information that can be gathered, processed, shared, and used to improve e-business activities. Thus, this research bridges the gap in the assessment of knowledge management and e-business relationship, by applying an SEM to a large database sample of KM activities performed by European firms.
- Tourists' satisfaction and loyalty in the hotel business: an application to the island of São Miguel, AzoresPublication . Couto, João Pedro Almeida; Batista, Maria da Graça Câmara; Botelho, Diana RochaGiven the recent competition in the hotel business and the constant search for satisfaction and loyalty of the guests, the objective of this study is to understand tourists’ perceptions of service quality offered at the hotels in São Miguel, and the factors contributing to their satisfaction and loyalty. Based on a reference model taken from literature on satisfaction and loyalty, na exploratory research of national and international tourists who stayed at the hotels of São Miguel was made. The data was used to simulate a model of structural equations to test the hypotheses of investigation. The results showed that the main influential variables of satisfaction were the quality of service offered and management of complaints. The factors that contributed most to the loyalty of the guests were the affective commitments, satisfaction, price, customer services and finally the image of the hotel itself. The information management became a fundamental factor in the satisfaction and loyalty of tourists.