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Publication
The importance of small sporting events in regional tourism : the case of the Azores International Bridge Festival
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Advisor(s)
Abstract(s)
This study examined the XIII Azores International Bridge Festival in Ponta Delgada, São Miguel Island, which was held October 1-5, 2009. A questionnaire was administered to all players; 89 surveys were completed, resulting in a 78% response rate. The perception of the event’s features was also observed through the analysis of various categorically ordered variables included in the questionnaire. Factors significantly affecting the probabilities of dependent class variables (attributes) were examined using the ordinal regression model. The results indicated that this event generated several benefits for the city, favouring the local commerce for at least five days through expenditures from tourists. In addition, the event provided guests with the opportunity to visit other islands, taking advantage of their participation in the festival, further demonstrating the ability to retain some players. This event can be viewed as another seasonal peak mitigation tool for the city of Ponta Delgada, promoting an increase in demand for tourist structures.
Description
Keywords
Bridge Festival Sports Tourism Tourism Azores
Citation
Batista, Maria da Graça; Silva, Francisco; Dâmaso, João Pedro (2011). The importance of small sporting events in regional tourism: the case of the Azores International Bridge Festival, “Working Paper Series” nº 19/11, 21 pp.. Ponta Delgada: Universidade dos Açores, CEEAplA-A.