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A estratégia das pequenas e médias empresas europeias na gestão eficiente de recursos e mercados verdes
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Abstract(s)
A Europa conta com 23 milhões de pequenas e médias empresas (PME), que a mantém em funcionamento. Estas contribuem significativamente para o acréscimo de valor em todos os domínios da economia, empregam cerca de 83 milhões de pessoas e representam cerca de metade do PIB da Europa. As PME são fundamentais tanto para a economia, como para o ambiente, uma vez que, apesar dos seus modestos efeitos individuais, contribuem como um todo para um grande impacto ambiental.
Este trabalho surge da crescente preocupação com as alterações climáticas e a degradação ambiental, que constituem uma ameaça existencial para a Europa e para o mundo e faz uma revisão da literatura, essencialmente, sobre mercados verdes, a adoção de estratégias para alcançar a neutralidade de carbono e a produção verde.
O presente estudo foi feito com base no inquérito Flash Eurobarómetro 498, de forma que se pudesse analisar se as PMEs da UE, bem como outras nações europeias e não europeias estão a adotar práticas mais sustentáveis, como a utilização eficiente de recursos naturais, a implementação de medidas de economia circular e a participação em mercados verdes. Além disso, o estudo pretende explorar de que forma os gestores das PMEs tomam decisões de estratégia ambiental.
Com base na estatística multivariada para teste de hipóteses efetuada, pode analisar-se as estratégias adotadas pelas empresas no sentido de reduzir a pegada de carbono e considerar a oferta de produtos ou serviços verdes na sua atividade. Este tipo de análise permite compreender como as PMEs estão a adaptar-se às alterações no mercado, bem como qual a resposta dada no que toca às exigências dos consumidores.
Os resultados apontam para que as empresas que mais investem em eficiência de recursos serem também as que têm maior probabilidade de oferecer produtos verdes. Essas empresas são igualmente as mais críticas, uma vez que as empresas que investem mais são as mais insatisfeitas com os apoios públicos. Por outro lado, as empresas com resultados estáveis são as que menos investem, observando-se diferenças significativas por país e tipo de atividade.
Concluiu-se que mais de metade dos inquiridos ainda não oferece produtos/serviços verdes, e que a maior parte das PMEs ainda não desenvolve estratégias de forma a reduzir as emissões de carbono, nem pretende fazê-lo.
ABSTRACT: Europe has 23 million small and medium-sized enterprises (SMEs) keeping it running. They contribute significantly to value addition in all areas of the economy, employ around 83 million people and account for about half of Europe's GDP. SMEs are crucial for both the economy and the environment, as despite their modest individual effects, they contribute as a whole to a large environmental impact. This work arises from the growing concern about climate change and environmental degradation, which constitute an existential threat to Europe and the world and reviews the literature, essentially, on green markets, the adoption of strategies to achieve carbon neutrality and green production. The present study was based on the Flash Eurobarometer 498 survey, so that it could analyze whether SMEs in the EU as well as other European and non-European nations are adopting more sustainable practices, such as using natural resources efficiently, implementing circular economy measures and participating in green markets. In addition, the study aims to explore how SME managers make environmental strategy decisions. Based on the multivariate statistics for hypothesis testing carried out, it is possible to analyze the strategies adopted by companies to reduce their carbon footprint and to consider offering green products or services in their activity. This type of analysis allows us to understand how SMEs are adapting to changes in the market, as well as how they are responding to consumer demands. The results indicate that companies that invest the most in resource efficiency are also the most likely to offer green products. These companies are also the most critical, as companies that invest the most are the most dissatisfied with public support. On the other hand, companies with stable results invest the least, with significant differences by country and type of activity. It was found that more than half of the respondents do not yet offer green products/services, and that most SMEs do not yet develop strategies to reduce carbon emissions, nor do they intend to do so.
ABSTRACT: Europe has 23 million small and medium-sized enterprises (SMEs) keeping it running. They contribute significantly to value addition in all areas of the economy, employ around 83 million people and account for about half of Europe's GDP. SMEs are crucial for both the economy and the environment, as despite their modest individual effects, they contribute as a whole to a large environmental impact. This work arises from the growing concern about climate change and environmental degradation, which constitute an existential threat to Europe and the world and reviews the literature, essentially, on green markets, the adoption of strategies to achieve carbon neutrality and green production. The present study was based on the Flash Eurobarometer 498 survey, so that it could analyze whether SMEs in the EU as well as other European and non-European nations are adopting more sustainable practices, such as using natural resources efficiently, implementing circular economy measures and participating in green markets. In addition, the study aims to explore how SME managers make environmental strategy decisions. Based on the multivariate statistics for hypothesis testing carried out, it is possible to analyze the strategies adopted by companies to reduce their carbon footprint and to consider offering green products or services in their activity. This type of analysis allows us to understand how SMEs are adapting to changes in the market, as well as how they are responding to consumer demands. The results indicate that companies that invest the most in resource efficiency are also the most likely to offer green products. These companies are also the most critical, as companies that invest the most are the most dissatisfied with public support. On the other hand, companies with stable results invest the least, with significant differences by country and type of activity. It was found that more than half of the respondents do not yet offer green products/services, and that most SMEs do not yet develop strategies to reduce carbon emissions, nor do they intend to do so.
Description
Dissertação de Mestrado, Gestão de Empresas (MBA), 12 de janeiro de 2024, Universidade dos Açores.
Keywords
Eficiência de Recursos Estratégia de Neutralidade de Carbono Mercados Verdes Produção Verde Sustentabilidade
Citation
Martins, Luísa Soares. (2023). "A estratégia das pequenas e médias empresas europeias na gestão eficiente de recursos e mercados verdes". 49 p. (Dissertação de Mestrado em Gestão de Empresas (MBA)). Ponta Delgada: Universidade dos Açores, 2023. Disponível em http://hdl.handle.net/10400.3/7199