Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.3/2451
Título: Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences
Autor: Tiago, Maria Teresa Borges
Tiago, Flávio Borges
Palavras-chave: Enterprise Information Systems
Internet Marketing
E-business Performance
European Firms
Subsystems
Data: 2012
Editora: Elsevier
Citação: Tiago, Maria Teresa Pinheiro de Melo Borges; Tiago, Flávio Gomes (2012). "Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences", «Procedia Technology», 5, 418-426. http://dx.doi.org/10.1016/j.protcy.2012.09.046.
Resumo: This research attempts to unveil some of the impacts on internet marketing and firms’ online performance driven from the adoption and integration of Enterprise Information subsystems. To accomplish this goal a framework is set and test in a sample of 9.192 European firms using Structural Equation Model estimation. This project contributes to the research on this topic with new evidence in a broad sample, and advances knowledge on the nature of the relative importance of different technological subsystems on Internet Marketing as drivers of e-business performance, applied to the European reality.
Descrição: 4th Conference of ENTERprise Information Systems - aligning technology, organizations and people (CENTERIS 2012).
Copyright © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of CENTERIS/SCIKA - Association for Promotion and Dissemination of Scientific Knowledge.
Peer review: yes
URI: http://hdl.handle.net/10400.3/2451
ISSN: 2212-0173
Versão do Editor: http://dx.doi.org/10.1016/j.protcy.2012.09.046
Aparece nas colecções:DGST - Artigos em Revistas Internacionais / Articles in International Journals

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